Growing through Copying: The Negative Consequences of Innovation on Franchise Network Growth

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Permanent URL	http://hdl.lib.byu.edu/1877/2803
Title	Growing through Copying: The Negative Consequences of Innovation on Franchise Network Growth
BYU Creator	Jensen, Robert J.
Creator	Szulanski, Gabriel
Keywords	replication; knowledge transfer; franchising; copy exactly; growth
Description/Abstract	We explore how copying more exactly a blueprint for establishing a franchise network in a new country influences franchising network growth. We test opposing hypotheses using panel data involving the transfer of franchising knowledge to 23 different countries, measuring the degree to which master licensees ""copy exactly"" knowledge concerning how to grow a network in their country and the effect that their approach has on subsequent network growth. We conclude that a strategy of copying more exactly seems to enhance growth and that the benefits of more exactly replicating knowledge in the first year of a local network's existence persist for several years. Thus innovation in this specific context, seems to hinder firm growth.
Source	Szulanski, G., Jensen, R.J. 2008. Replication, Copy Exactly, and the Growth of Franchising Networks: The Negative Consequences of Franchising Innovation. Research Policy 37 (10): 1732-1741. http://www.journals.elsevier.com/research-policy/#description
Publisher	Elsevier
Date Original	2008
Date Digital	10/2/2008
Language	English eng en
Publication Type	Peer-Reviewed Articles
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
BYU Department	Business Management
Copyright Status	(c) 2008 Elsevier B.V. All rights reserved.
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

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Growing through Copying: The Negative Consequences of Innovation on Franchise Network Growth

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