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Home Brigham Young University Feedback.byu.edu Marketing Research Project

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Permanent URL	http://hdl.lib.byu.edu/1877/1183
Title	Brigham Young University Feedback.byu.edu Marketing Research Project
BYU Creator	Dunford, Jonathan Jordan, Chad Nelson, Julie
Keywords	BYU feedback; service; marketing plan
Description/Abstract	This study analyzes the uses and potential users of the BYU Feedback and questions webpage and determines the ways users would like to be informed about this service and to what extent this service can spread through the BYU community. This report includes conclusions made from both exploratory research as well as field research. It was conducted in order to achieve the following objectives: Ascertain the degree to which SAAS is meeting the needs of its customers. Identify current users of the feedback and questions service and increase their current usage. Determine the best ways to educate new users about the available service. Outline a cost effective marketing plan to attract new users to the site and service. Provide recommendations for SAAS regarding ways it can increase its awareness and effectiveness on the BYU campus. JJC Consulting is comprised of Jonathan Dunford, Chad Jordan and Julie Nelson.
Source	HBLL Call Number HD 8998.B758x 2006
Date Original	2006
Language	English eng en
Publication Type	Reports
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
Copyright Status	© 2006 Brigham Young University
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

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