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Hilton Salt Lake Center Ski Market Research

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Permanent URL	http://hdl.lib.byu.edu/1877/1199
Title	Hilton Salt Lake Center Ski Market Research
BYU Creator	Palsson, Bret Jensen, Ben Cowley, Scott
Keywords	hotels; ski vacation; ski resorts; rate expectations; prospective guests; media
Description/Abstract	The focusing objectives for the research were provided to use by Hilton Hotels, and include the following: - Determine the key motivators for choosing a downtown Salt Lake City hotel for ski vacation - Determine rate expectations for downtown SLC ski accommodations - Determine how prospective ski guests select hotel accommodations for ski vacations - Determine importance and influence of specific media on prospective ski guests - Determine importance of multitude of things offered in downtown SLC to prospective ski guests - Determine need for or importance of transportation to ski resorts from downtown SLC for ski guests - Determine which resorts most guests would like to ski while staying in downtown SLC - Determine origin cities of best prospects - Determine importance of name brand hotels when selecting ski accommodations - Determine who makes the actual decision when selecting accommodations for a ski vacation (i.e., husband or wife?) - Determine why individual do not choose to stay in downtown SLC on ski vacations to the area (i.e., why choose a resort vs. downtown SLC) - Determine effectiveness of internet on the ski accommodation decision The survey was designed with the express intention of fulfilling these objectives.
Source	HBLL Call Number HD 8998.H55x 2007
Date Original	2007
Language	English eng en
Publication Type	Reports
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
Copyright Status	© 2007 Brigham Young University
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

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