family events; theatrical productions; community; target market
In 1933, Sharon's Cultural, Educational, Recreational Association (SCERA) was founded by the Sharon Stake of the Church of Jesus Christ of Latter-day Saints in Orem, Utah. When founded, its purpose was to provide wholesome family-oriented events, theatrical productions, and showcase Community talent. Today, in a world of declining morals, SCERA continues to provide clean entertainment for families. However, the competition in the Orem-Provo area for family entertainment has increased significantly. In an attempt to increase their market share and improve their operations they asked our research group, Quantum Consulting, to conduct research to find who their target market is, and why they attend. Quantum Consulting is comprised of Jonathan Dunn, Jaime Power, Kent O. Smith and Lindsey Woodward.