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Home Brigham Young University Bookstore Photo Department : market research project

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Permanent URL	http://hdl.lib.byu.edu/1877/1182
Title	Brigham Young University Bookstore Photo Department : market research project
BYU Creator	Brough, Aaron Browning, Melissa Cramer, Michael Exby, Dan Surjopolos, Marcello
Keywords	photo department; competition; questionanaire; customer survey
Description/Abstract	The undergraduate students will act as an outside marketing firm. They will perform two major tasks: competitive intelligence and market research. As part of competitive intelligence, the students will perform the following tasks: Identify major competitors. Compare competitors' prices and services to the Bookstore's. Compare competitors' technological capabilities to the Bookstore's. As part of the market research, the undergraduate students will perform the following: Develop and implement a pre-focus group questionnaire. (The results of this questionnaire will be used to identify the BYU Photo Developing Center' s current customers, and the results will be instrumental in selecting foc us group candidates. ) Conduct focus group interviews. Prepare and pre-test a customer survey. Administer this pre-tested survey to an appropriate sample of photo-developing consumers and possible consumers. Analyze and compile results of study into a report. Throughout this process, the group will receive input and suggestions from Bookstore management and advisors. Team comprised of Aaron Brough, Melissa Browning, Michael Cramer, Dan Exby, and Marcello Surjopolos.
Source	HBLL Call Number HD 8998.B75x 2003
Date Original	2003-02-06
Date Digital	2009-10-15
Language	English eng en
Publication Type	Reports
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
Copyright Status	(c) 2003 Brigham Young University;
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

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