Healthy Island organic products : a study determining how to increase costumer awareness

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Permanent URL	http://hdl.lib.byu.edu/1877/1197
Title	Healthy Island organic products : a study determining how to increase costumer awareness
BYU Creator	Yates, Jeff C.
Keywords	organic products; customer awareness; Healthy Island; customer needs
Description/Abstract	The purpose of this research project is to provide information that will aid in increasing the awareness of organic products that Healthy Island carries and to understand the customer needs when dealing with organic products, such a noni juice. This information will assist Healthy Island in the development of an effective marketing strategy. The questions that I hope to answer through this project are the following: 1. Is there a mark t for organic products geared toward younger men and women? 2. What is the current knowledge of organic products, specifically noni juice? 3. What are the most effective ways to increase awareness of organic product? 4. What types of individuals have the greatest influence on people to purchase organic products? 5. What are the best distribution channels for organic products? 6. What attracts people to use organic product ? At the end of this research project and report, I will provide conclusion and recommendations for the above questions. Yates Consulting is comprised of Jeff C. Yates.
Source	HBLL Call Number HD 8998.H43x 2004
Date Original	2004
Language	English eng en
Publication Type	Reports
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
Copyright Status	(c) 2004 Brigham Young University;
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

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