Larry H. Miller automotive division marketing research project : prepared for Direct Manager of Larry H. Miller Advertising

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Permanent URL	http://hdl.lib.byu.edu/1877/1202
Title	Larry H. Miller automotive division marketing research project : prepared for Direct Manager of Larry H. Miller Advertising
BYU Creator	Checketts, Staci Enyart, Tatum Hardy, Brooke Lang, Marlene Wright, Janessa
Keywords	Larry H. Miller; Automotive dealerships; advertisement effectiveness; competition
Description/Abstract	The Larry H. Miller Automotive Dealerships have been in business for over ten years, and have determined the Salt Lake Valley to be the target market for its advertising campaigns. The current advertising campaign for Larry H. Miller Dealerships centers on the "After All ... You Know This Guy" slogan. Venture Consulting conducted a study to determine the following: How effective are current Larry H. Miller dealership advertisements? How does the public perceive Larry H. Miller as an individual? How does the public perceive Larry H. Miller advertisements in relation to its competitors? Venture Consulting comprised of Staci Checketts, Tatum Enyart, Booke Hardy, Marlene Lang, Janessa Wright.
Source	HBLL Call Number HD 8998.L37x 1998
Date Original	1998
Language	English eng en
Publication Type	Reports
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
Copyright Status	(c) 1998 Brigham Young University;
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

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