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Heaps Brick Oven Restaurant: Marketing Survey

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Permanent URL	http://hdl.lib.byu.edu/1877/1198
Title	Heaps Brick Oven Restaurant: Marketing Survey
BYU Creator	Greenhalgh, Scott Crum, Jay Allen, Dailand Funk, Victor Proctor, E. Scott
Keywords	Brick Oven; customer perceptions; restaurant
Description/Abstract	This is a report of the findings of the market research project performed by the market research group of Proctor and Associates for the Brick Oven restaurant. Our goal has been to develop information that accurately presents the perceptions of the customers of the Brick Oven restaurant. Prepared by Scott Greenhalgh, Jay Crum, Dailand Allen, Victor Funk, E. Scott Proctor. The population surveyed was the current customers of the Brick Oven Restaurant. The sample selected was all of the customers who dined at the restaurant during the target week of October 21 to October 26, 1985. This survey has been limited to the perceptions of current customers of the Brick Oven. No effort has been made to determine the attitudes and feelings of the general population toward this restaurant.
Source	HBLL Call Number HD 8998.B753x 1985
Language	English eng en
Publication Type	Reports
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
Copyright Status	(c) 1985 Brigham Young University;
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

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