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A Marketing Research Study for Snowbird Ski and Summer Resort

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Permanent URL	http://hdl.lib.byu.edu/1877/1169
Title	A Marketing Research Study for Snowbird Ski and Summer Resort
BYU Creator	Ishmail, Sarah Drinkwater, Sunne Conran, Matt
Keywords	Snowbird; surveys; expectations; research
Description/Abstract	The Snowbird Ski and Summer Resort is one of the most popular ski destinations in Utah. The resort was named the number one ski resort in the United States by Skiing Magazine for the past three years. One of the reasons Snowbird is so popular is because the resort is committed achieving the greatest possible satisfaction from it consumers. The Snowbird Resort commissioned students from Brigham Young University to determine the attitude, behavior and future expectation of holders of various Snowbird season ticket holders, and to help enlighten the resort about additional selling opportunities to their consumer. Investigators of Entertainment and Recreation is comprised of Sarah Ishmail, Sunne Drinkwater, and Matt Conran.
Source	HBLL Call Number HD 8998.S56x 2005
Date Original	2005-03
Language	English eng en
Publication Type	Reports
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
Copyright Status	(c) 2005 Brigham Young University;
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

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