Search

Advanced Search

Find results with:

Add another field

Search by date

to

Searching collections:

Institutional Repository

Add or remove collections

Home Nu Skin Enterprises: Market Research Project

Rate

To link to this object, paste this link in email, IM or document

To embed this object, paste this HTML in website

Nu Skin Enterprises: Market Research Project

View Description

Download

small (250x250 max)

medium (500x500 max)

large ( > 500x500)

Full Resolution

Print

PDF
Text

Description

Rating
Permanent URL	http://hdl.lib.byu.edu/1877/1211
Title	Nu Skin Enterprises: Market Research Project
BYU Creator	An, Jay Carroll, Brian Headrick, Tim Sheffield, Abby
Keywords	Nu Skin; online ordering; site improvement
Description/Abstract	Nu Skin's vision is to raise the percentage of customers that order online from 17 percent to 40 percent by the end of 2008. With this ambitious goal in mind, the BYU team tailored its research to help them move forward. The central question is, how can Nu Skin increase its conversion rate of those who visit nuskinusa.com to those who actually make purchases through the site. We hope to answer the following peripheral questions as well: (1.) Why do people order by phone rather than online, and (2.) How can Nu Skin improve its site to increase the percentage of online customer orders?
Date Original	2008
Language	English eng en
Publication Type	Reports
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
Copyright Status	(c) 2008 Brigham Young University;
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

Tags

Add tags for Nu Skin Enterprises: Market Research Project

View as list | View as tag cloud | report abuse

Comments

Post a Comment for Nu Skin Enterprises: Market Research Project

you wish to report:

Your comment:

Your Name:

Submit

Cancel

...

Powered by CONTENTdm®