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Rubberball: Survey analysis and recommendations

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Permanent URL	http://hdl.lib.byu.edu/1877/1216
Title	Rubberball: Survey analysis and recommendations
BYU Creator	Bell, Jared Shields, Nate Clegg, Chris Beeston, Garrett
Keywords	products; stock fonts; video; consumers; products
Description/Abstract	The first question or concern surrounding the Rubberball analysis is the addition of new products. Rubberball has been considering adding products such as stock fonts or video. To assess this, we asked a simple question about how likely a consumer is to buy additional products. We then ran a simple means tests on the answers, and the recommendations became clear. There are two products that Rubberball should continue to look into. First is stock illustrations, followed by stock fonts. The mean of these two products was far above all others. Marketing research team is comprised of Jared Bell, Nate Shields, Chris Clegg, and Garrett Beeston.
Date Original	2008-04-07
Language	English eng en
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
Copyright Status	(c) 2008 Brigham Young University;
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

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