Homestead golf resort and conference center : resort perceptions of past and potential customers

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Permanent URL	http://hdl.lib.byu.edu/1877/1200
Title	Homestead golf resort and conference center : resort perceptions of past and potential customers
BYU Creator	Green, Christopher Wang, Zhe Webb, Cody
Keywords	Utah resorts; Homestead Resort; perceptions; media
Description/Abstract	Christopher Green, Zhe "Shelly" Wang, and Cody Webb, here-ta-known as CSC Consulting, performed and compiled the research project for the Homestead Resort. The purpose of the report is to help develop a market strategy through discovery and analysis of past and potential customer's perceptions of Utah resorts and the Homestead Resort. Following the meeting with Larry Jackstien, marketing consultant for the Homestead Resort, CSC Consulting formulized the following objectives: Determine past and potential customers perceptions from Salt Lake and Utah counties. Identify the key sales motivators that encourage customers to choose a resort property. Identify the most effective media for reaching potential guests. Determine satisfaction levels among past guests. CSC Consulting is comprised of Shelly Wang, Chris Green and Cody Web.
Source	HBLL Call Number HD 8998.H666x 2006
Date Original	2006
Language	English eng en
Publication Type	Reports
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
Copyright Status	(c) 2006 Brigham Young University;
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

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