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Little Giant Industries

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Permanent URL	http://hdl.lib.byu.edu/1877/1204
Title	Little Giant Industries
BYU Creator	Downing, Max Reese, Lisa Rummler, Greg Ryan, Michael Zastowney, John
Keywords	Little Giant; aluminum briefcase; students' perceptions; price
Description/Abstract	This report is a compilation of the survey conducted by the B.Y.U. marketing research team of Zastowney and Associates, as outlined in the proposal approved on May 15, 1985. The purpose of this research study was to: 1. Determine students' perceptions of the Little Giant aluminum briefcase with other existing products in the marketplace; 2. Determine the student groups that would be most likely to purchase the briefcase; 3. Determine the retailing price which students would be the most willing to pay; 4. Determine what accessories students would most prefer for the briefcase. Zastowney & Associates comprised of Max Downing, Lisa Reese, Greg Rummler, Michael Ryan, John Zastowney.
Source	HBLL Call Number HD 8998.L57x 1985
Date Original	1985
Language	English eng en
Publication Type	Reports
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
Copyright Status	(c) 1985 Brigham Young University;
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

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