Nutty guys : a study of brand image : a marketing research project presented to Nutty Guys

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Permanent URL	http://hdl.lib.byu.edu/1877/1212
Title	Nutty guys : a study of brand image : a marketing research project presented to Nutty Guys
BYU Creator	Davis, Anthony Hecht, Christy Meyers, Bambi Poyfair, Dane
Keywords	Nutty Guys; customer preferences; packaging; advertising
Description/Abstract	Advantage Consulting has identified the following objectives in this report: 1. To identify and assess key characteristics of product packaging and display (in general and specifically for Nutty Guys) that are most likely to influence consumer purchasing decisions. 2. To identify customer preferences concerning nuts and dried fruits (in general and specifically for Nutty Guys), both in packaging and purchasing. 3. To determine the best ways for Nutty Guys to attract and secure new customers. Advantage Consulting comprised of Anthony Davis, Christy Hecht, Bambi Meyers, Dane Poyfair.
Source	HBLL Call Number HD 8998.N877x 2001
Language	English eng en
Publication Type	Reports
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
Copyright Status	(c) 2001 Brigham Young University;
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

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