A study for improvement of spring and summer enrollment & marketing at Brigham Young University

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Permanent URL	http://hdl.lib.byu.edu/1877/1174
Title	A study for improvement of spring and summer enrollment & marketing at Brigham Young University
BYU Creator	Rasmussen, Tori Routsong, Nate Schiess, Aleen
Keywords	Spring/Summer terms; enrollment; incentives; advertisement
Description/Abstract	In January 2006, TAN consulting was commissioned to perform a marketing research study for the BYU Student Academic and Advisement Serivces Office of Assessment and Planning. After meeting with Dr. Childs, the director of BYU Student Academic Advisement Services Office of Assessment and Planning (also the chair of BYU's Spring/Summer Committee), TAN consulting determined the basic objectives of the project to be to discover the incentives for BYU students to attend spring/summer term and uncover the best way to promote spring/summer term attendance. TAN Consulting is comprised of Tori Rasmussen, Nate Routsong and Aleen Schiess.
Source	HBLL Call Number HD 8998.B75x 2006c
Date Original	2006
Language	English eng en
Publication Type	Reports
Type	Text
Format	application/pdf
Owning Institution	Brigham Young University
BYU College	Marriott School of Management
Copyright Status	(c) 2006 Brigham Young University;
Copyright Use Information	http://www.lib.byu.edu/generic_copyright.html

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